Beat Coffee Umklamo Wesici Sebhrendi ngu-Paul Meeuwsen

Umdwebo Beat Coffee Umklamo Wesici Sebhrendi ngu-Paul Meeuwsen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2021

Beat Coffee Umklamo Wesici Sebhrendi

ngu Paul Meeuwsen

Iklayenti: Beat Coffee

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

10,894

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119537

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Beat Coffee Umklamo Wesici Sebhrendi

Beat Coffee umklamo wesici sebhrendi kanye nephakheji lenkampani yekhofi. Ukubuyekezwa kwebhrendi kwaqala ngolwazi lwemakethe, ukubuyekezwa kwabaqhudelanayo kanye nempendulo yamakhasimende, okwakha isu lebhrendi kanye nendawo yalo. Le ndawo iboniswa ngomugqa othi Serious Fun Coffee, obeka izwi lokukhuluma futhi uxhumanisa ukuzijabulisa, umculo kanye nekhofi. Izwi lomnikazi wenkampani lisetshenziswa ukuletha ukuphila ophawini lwebhrendi. Umbono ofanayo uyathwalwa kubhege yekhofi enyathelisiwe, ephefumula ngobuchwepheshe be-augmented reality. Inhloso wukuba nebhrendi ecacile, egxile emakhasimendeni futhi enokudlala.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Beat Coffee Umklamo Wesici Sebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Beat Coffee Umklamo Wesici Sebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Beat Coffee Umklamo Wesici Sebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Izilinganiso Nokupakisha: Coffee bag printed,
Amathegi: brand, print, animation, audio design, social media
Ubuchwepheshe Bokukhiqiza: Augmented Reality
Inselele Yokudweba: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Ucwaningo: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Ugqozi: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Ubude Bephrojekthi: 3-6 months
Ukuhamba Kokusebenza: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Amalungu Eqembu: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey