Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo ngu-Zesion Design

Umdwebo Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo ngu-Zesion Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2021

Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo

ngu Zesion Design

Iklayenti: Zesion Design

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119978

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo

I-Nanxiang Incity iwuhlelo lwezimpawu ezibonakalayo oludalelwe isikhungo sokuthenga eShanghai. Umklamo ususela emasikweni endawo yaseNanxiang, indawo eyaziwa ngezindwe namathempeli, futhi uguqula isimo sezindwe ezindiza ngazibili sibe yizithombe zezimpawu ezingacaci kahle. Izikhombisi zesitezi nohlu lwabathengisi kubekwa emangenweni nasemaphumeni ezitebhisi ezinyathelwayo nasezindaweni lapho izikhukhula zezivakashi zihlangana khona. Ukuphrinta okuvimbayo kwe-inki emhlophe kufakwa emashidini akhanyayo, ukuze umbhalo nemidwebo yezindlela kuhlale kucacile. Izingxenye ezilenga zisebenzisa amaphuzu okushintshanisa esibuko ahlangana nangaphakathi kwesikhungo sokuthenga.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nanxiang Incity Uhlelo Lwezimpawu Ezibonakalayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Izilinganiso Nokupakisha: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Amathegi: Visual Signage,Way finding,VI,Logo,Graphics
Ubuchwepheshe Bokukhiqiza: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Inselele Yokudweba: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Ucwaningo: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Ugqozi: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Ubude Bephrojekthi: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Ukuhamba Kokusebenza: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Amalungu Eqembu: Jie Zhou