Umdwebo Ballantines 17 Ukupakisha Isipho ngu-Li-Shang Printing Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IsilivaUkupakisha· 2021
Ballantines 17 Ukupakisha Isipho
ngu Li-Shang Printing Co., Ltd
Iklayenti: Li-Shang Printing Co., Ltd
Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#120433Ukuklama
Mayelana ne-Ballantines 17 Ukupakisha Isipho
Ballantines 17 wumklamo wokupakisha isipho owenzelwe iwiski exubile. Leli bhokisi eliqinile likhiqizwa ngokuphrinta kwe-UV offset kuphepha lefoyili lesiliva, ngemibala yegolide ne-blue spot kanye nezimpawu eziqoshiwe. Umshini we-conveyor belt ongaphansi kwebhokisi uphakamisa isikhundla sencwadi njengoba isivalo sibekwa phansi, wethula ibhodlela esiteji segolide. Okuphrintwe ngegolide eduze nendlela kubhala iminyaka edlule enemiklomelo. Amasampula anethikili wezinongo namahluzo abekwa ngaphambili kwesivalo. Ukuhlelwa kuhola ukubona, bese kuza iphunga, bese kuza ukunambitha.
Ukuqashelwa
Mayelana ne-Umklomelo Wesiliva we-A' Design Award
Ballantines 17 Ukupakisha Isipho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Ballantines 17 Ukupakisha Isipho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ballantines 17 Ukupakisha Isipho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Izilinganiso Nokupakisha
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Amathegi
- whisky, packaging, liquor packaging, creative packaging
- Ubuchwepheshe Bokukhiqiza
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Inselele Yokudweba
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Ucwaningo
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Ugqozi
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Ubude Bephrojekthi
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Ukuhamba Kokusebenza
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Amalungu Eqembu
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Amakhredithi Ezithombe
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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