Umdwebo Ghepard Communication Logo Uphawi ngu-Morosan Ioana ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2021

Ghepard Communication Logo Uphawi

ngu Morosan Ioana

Iklayenti: Ghepard Communication

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#120946

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ghepard Communication Logo Uphawi

Uhlonze Lokuxhumana lweGhepard yisidalo esibonakalayo esakhelwe inhlangano yokumaketha nokuxhumana. Uphawi lubonisa isithombe esinamandla senyoni yehingqi (cheetah), esidwetshwe ngemigqa emibili enobubanzi obufanayo ngesitayela esilula futhi sanamuhla. Umsila omude wenyoni yehingqi udlala indima enkulu ekwakhiweni kwalo. Isithombe sisebenzisa umbala wegolide ongacwazimuli oxutshwe nombala ompunga, okunika uphawi ukubukeka okushelelayo. Igama lomkhiqizo (logotype) libekwe ngezansi kophawi, futhi zombili izinto ndawonye zakha isakhiwo esiyi-rectangle. Uphawi lungasetshenziswa kokungemuva okumhlophe, okumnyama noma okunemibala.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Ghepard Communication Logo Uphawi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Ghepard Communication Logo Uphawi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Ghepard Communication Logo Uphawi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Izilinganiso Nokupakisha: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Amathegi: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Ubuchwepheshe Bokukhiqiza: Corel Draw and Adobe Creative Suite.
Inselele Yokudweba: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Ucwaningo: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Ugqozi: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Ubude Bephrojekthi: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Ukuhamba Kokusebenza: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Amalungu Eqembu: Ioana Morosan
Amakhredithi Ezithombe: Product images and animation: Ioana Morosan