Rikchari Ukuphakwa Kwekhofi ngu-Planetario

Umdwebo Rikchari Ukuphakwa Kwekhofi ngu-Planetario ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Rikchari Ukuphakwa Kwekhofi

ngu Planetario

Iklayenti: Rikchari Packaging by Planetario

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#121161

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Rikchari Ukuphakwa Kwekhofi

I-Rikchari umklamo wokuphakwa kwebhrendi yekhofi yasePeru egxile ekuzinzeni nasembonweni wezenhlalakahle. Igama elithi Rikchari lisho ukuthi vuka ngesiQuechua, futhi unobumba u-C wakha isithombe esibonisa kokubili uhlamvu lwekhofi kanye neso. Ukuphakwa kulandela umklamo wodwebo-magama, olusebenzisa ukwakhiwa kwezinhlamvu okugqugquzelwe izimo zejometri zombuso wase-Inca wasePeru, owaziwa ngokuthi Tocapu. Ikhofi ikhuliswa eChirinos, enyakatho yePeru, engamamitha angu-1700 ngaphezu kokulinganisela kolwandle. Umklamo wethula ikhofi njengomkhiqizo wemvelo onenjongo yezenhlalakahle.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Rikchari Ukuphakwa Kwekhofi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Rikchari Ukuphakwa Kwekhofi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Rikchari Ukuphakwa Kwekhofi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Izilinganiso Nokupakisha: Dimension: 160 mm x 240 mm / Weight: 250 grams
Amathegi: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Ubuchwepheshe Bokukhiqiza: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Inselele Yokudweba: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Ucwaningo: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Ugqozi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Ubude Bephrojekthi: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Amalungu Eqembu: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz