Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya ngu-Ana Mrazek Lugarov

Umdwebo Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya ngu-Ana Mrazek Lugarov ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya

ngu Ana Mrazek Lugarov

Iklayenti: atelier ANII

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

12,737

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#121561

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya

Umbhalo Wencwadi: I-Chef's iyileyibula eyaklanyelwe ukubambisana kwebhiya edalwe ushefu, umenzi wewayini kanye nabakhi bebhiya. Lelibhiya lihlanganisa izici zebhiya newayini futhi lenzelwe imakethe yokudlela okuphakeme. Ileyibula ilandela ulimi lokubukwa lwamaleyibula ewayini ngesimo esilula, izinto ezisezingeni eliphezulu kanye nefonti enesimo esihle enokwazi ukuba yesimanje futhi ibe yendabuko. Iyunifomu yendabuko yoshefu, ijazi elimhlophe elinamabhathani amnyama, yiyona eyaba ukhuthazo, kanti umugqa wegolide ukhombisa ukucwengeka. Ukuphrinta ngendlela ye-offset, ifoyili yegolide kanye nomthando ojulile owenza kubonakale kunobubanzi kusetshenziswa kuphepha olunosurface olungahlelwe kahle kodwa olunekhwalithi ephezulu.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chef's Umsebenzi Oyinhloko: Ileyibula Kabhiya iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Izilinganiso Nokupakisha: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Amathegi: beer, beer label, minimalistic design, elegant, sophisticated, label design
Ubuchwepheshe Bokukhiqiza: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Inselele Yokudweba: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Ucwaningo: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Ugqozi: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Ubude Bephrojekthi: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Ukuhamba Kokusebenza: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.