Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi ngu-Bold Brands

Umdwebo Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi ngu-Bold Brands ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi

ngu Bold Brands

Iklayenti: Bold Brands

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#122959

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi

Baltija iwuchungechunge lokupakisha lweqoqo likashokoledi elidayiswa esifundeni saseBaltic. Igama liqhamuka egameni lesiLithuania elisho uLwandle iBaltic, olwagqugquzela lo mklamo. Isibani sasolwandle kanye nesigcawu solwandle kudwetshwe ngesitayela sakwaVictoria esidala, ngezimo ezinamagagasi eziphakamisa ukunyakaza kwamanzi. Awekho amaphawu esizwe asetshenzisiwe, ngakho-ke ukupakisha kumele isifunde sonke esikhundleni sezwe elilodwa. Umbala oluhlaza okwesibhakabhaka onethoni eluhlaza ojulile wengeza ukubukeka okucwengekile. Amabhokisi nezimvulophu zenziwe ngephepha, ziphrintwe nge-offset, futhi ziqedelwe ngevarnish engacwebezeli kanye nemininingwane yefoyili yethusi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Baltija Chocolate Collection Umsebenzi Oyinhloko: Ukupakisha Amaswidi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Izilinganiso Nokupakisha: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Amathegi: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Ubuchwepheshe Bokukhiqiza: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Inselele Yokudweba: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Ucwaningo: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Ugqozi: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Ubude Bephrojekthi: This project started in January 2020 February and finished 2020 May
Ukuhamba Kokusebenza: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Amalungu Eqembu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Amakhredithi Ezithombe: Photography: Motiejus Gaigalas, Zydrunas Slajus