The Taste of Heritage Ikhofi Esheshayo ngu-Shawn Goh Chin Siang

Umdwebo The Taste of Heritage Ikhofi Esheshayo ngu-Shawn Goh Chin Siang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

The Taste of Heritage Ikhofi Esheshayo

ngu Shawn Goh Chin Siang

Iklayenti: Hai Soon Leong Sdn. Bhd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Mayelana ne-The Taste of Heritage Ikhofi Esheshayo

Idizayini igqugquzelwe isizinda seklayenti - ibhizinisi lomndeni, isizukulwane ngesizukulwane. Ukuze kulondolozwe futhi kudluliselwe ukunambitheka, umkhiqizo othi 'The Taste of Heritage' wethulwa. Isebenza futhi njengophawu lwezokuvakasha zaseMalaysia, ngakho umklami weza nomqondo wokulondoloza amagugu amasiko, okuhlanganisa imibono yekhasimende, kuhlanganiswe amasiko esikhathi eside ezinhlanga ezihlukahlukene ekwakhiweni ukuze enze abantu abaningi baqonde isiko laseMalaysia futhi ube nomdlandla nge-Malaysian Art.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

The Taste of Heritage Ikhofi Esheshayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Taste of Heritage Ikhofi Esheshayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Taste of Heritage Ikhofi Esheshayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Izilinganiso Nokupakisha: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Amathegi: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ubuchwepheshe Bokukhiqiza: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Inselele Yokudweba: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Ucwaningo: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ugqozi: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Ubude Bephrojekthi: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Ukuhamba Kokusebenza: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Amapathenti: -
Amalungu Eqembu: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Amakhredithi Ezithombe: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.