Ying Hua Qing Su Ukupakisha ngu-Jin Zhang

Umdwebo Ying Hua Qing Su Ukupakisha ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Ying Hua Qing Su Ukupakisha

ngu Jin Zhang

Iklayenti: Ying Hua Qing Su

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Qinisekisa Isimo Somklomelo se-#126385

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ying Hua Qing Su Ukupakisha

Ingaphambili lebhokisi lesipho limbozwe izimbali zamatsheri, afana nezakhiwo eziyingqopha-mlando e-Wuhan, okubonisa ubungqabavu bezimpawu zentwasahlobo nezendawo. Igwinya elinohlamvu lothando linikeza isithombe imizwa yothando, abalingiswa ngeminyaka yawo-1990 bengeza umuzwa we-retro, begqamisa izici zobuciko bekhulu leminyaka lomkhiqizo. Idizayini yebhokisi langaphakathi ingagoqeka ngobuhlakani ibe yisimo se-cherry blossom, ehambisana nebhokisi eliphansi eliluhlaza okwesibhakabhaka echibini, enze umuzwa wobuhle weCherry Blossom ewela echibini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Ying Hua Qing Su Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ying Hua Qing Su Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ying Hua Qing Su Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Izilinganiso Nokupakisha: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Amathegi: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Ubuchwepheshe Bokukhiqiza: Coated paper with gray board, hot Blue Gold
Inselele Yokudweba: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Ucwaningo: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Ugqozi: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Ubude Bephrojekthi: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Ukuhamba Kokusebenza: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Amalungu Eqembu: Designer:Jin Zhang
Illustrator:Ru Jun