Xiaoxiancao Isikhwama Setiye ngu-Jin Zhang

Umdwebo Xiaoxiancao Isikhwama Setiye ngu-Jin Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Xiaoxiancao Isikhwama Setiye

ngu Jin Zhang

Iklayenti: Xiao xian cao

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,959

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#126463

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xiaoxiancao Isikhwama Setiye

Ngocwaningo lomsuka wezikhwama zetiye, umklami wanquma indaba oBukhosini BamaTang, futhi wathatha ukuphuza itiye ngemikhono evale umlomo njengesimo esibonakalayo esiyinhloko sokwazisa abantu abaningi futhi balithande itiye ngendlela ethakazelisa kakhudlwana. Emuva, okulula ukukuqonda "itiye" isetshenziselwa ukudlulisa isigaba kanye nokuthuthukisa umuzwa wekhwalithi. Isikhwama esincane setiye sisebenzisa isikhwama se-aluminium foil esinephakheji elincane elizimele, elilungele abathengi ukuthi baliphathe futhi baliphuze.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Xiaoxiancao Isikhwama Setiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Xiaoxiancao Isikhwama Setiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Xiaoxiancao Isikhwama Setiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Izilinganiso Nokupakisha: Box size285mm*100mm*35mmPackage content3g*10
Amathegi: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ubuchwepheshe Bokukhiqiza: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Inselele Yokudweba: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Ucwaningo: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Ugqozi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Ubude Bephrojekthi: It will be designed in August 2020 and put on the market in September 2020
Ukuhamba Kokusebenza: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Amalungu Eqembu: Designer:Jin Zhang