Souldar Cracker Ukuphakwa Kwesidlo Esincane ngu-Yeqin Chen

Umdwebo Souldar Cracker Ukuphakwa Kwesidlo Esincane ngu-Yeqin Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Souldar Cracker Ukuphakwa Kwesidlo Esincane

ngu Yeqin Chen

Iklayenti: Dali Foods Group

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#126515

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Souldar Cracker Ukuphakwa Kwesidlo Esincane

I-Souldar Cracker iwuklamo lokuphakwa kwesidlo esincane se-cracker ye-soda enambitheka ngoshokolethi. Umkhiqizo ubekwe maphakathi nesakhiwo esibonakalayo. Ohlangothini lwesobunxele, ukwakheka okucacile kuhlela ama-cracker ngobude obuhlukene ukuze kwandiswe umuzwa wesikhala endaweni elinganiselwe. Isoso likashokolethi lehla lisuka phezulu epakethe njengemvula, liguqula isigcawu esimile sibe yisigcawu esinokunyakaza. Umbala onsundu usetshenziswa njengombala oyinhloko ukuveza ukunambitheka. Ikhathoni engaphandle yenziwe ngebhodi le-ivory, futhi izici ezikhethiwe zicindezelwe ngokugcotshwa kwegolide. Ikhukhi ngayinye igoqwe ngokwehlukana ngaphakathi ebhokisini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Souldar Cracker Ukuphakwa Kwesidlo Esincane iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Souldar Cracker Ukuphakwa Kwesidlo Esincane ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Souldar Cracker Ukuphakwa Kwesidlo Esincane iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Izilinganiso Nokupakisha: Size: 210(L)*150(W)*50(H) mm
Amathegi: Chocolates, soda cracker, snacks, Packaging Design, Branding
Ubuchwepheshe Bokukhiqiza: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Inselele Yokudweba: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Ucwaningo: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Ugqozi: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Ubude Bephrojekthi: The project started in May 2020 and completed on July 2020, Shantou.
Ukuhamba Kokusebenza: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Amapathenti: Copyrights belong to Dali Foods Group, 2020.
Amalungu Eqembu: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Amakhredithi Ezithombe: Yeqin Chen