The Treasure of Zbojniks Ilebula Lebhodlela ngu-Sasha Sharavarau

Umdwebo The Treasure of Zbojniks Ilebula Lebhodlela ngu-Sasha Sharavarau ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2022

The Treasure of Zbojniks Ilebula Lebhodlela

ngu Sasha Sharavarau

Iklayenti: St. Nicolaus (client company); Zbojnicka (brand)

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

49,537

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#127368

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Treasure of Zbojniks Ilebula Lebhodlela

I-Treasure of Zbojniks iwumklamo welebula wama-fruit distillates akwa-Zbojnicka. Igama elithi Zbojnicka ngesiSlovak lisho okungokwe-Zbojnik. Ama-Zbojnik ayengabaphangi ababebamba iqhaza ekuvukeleni ukugqilazwa kwabalimi (serfdom), futhi abantu babekholelwa ukuthi bafihla amagugu ezintabeni zaseSlovakia. Ilebula lethula ama-distillates njengegugu lama-Zbojnik. Intaba iVelky Rozsutec iboniswa phezulu, futhi imihlobiso yesiSlovak evela ezifundeni ezahlukene ihaqa umklamo. Imifanekiso enesitayela sokuqopha (engraving) iphrintwe ngemibala emibili ephepheni le-matte cream elinokuthinteka okuthambile. Igama lomkhiqizo lifakwe ngokugxivizwa kwegolide (gold embossing).

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

The Treasure of Zbojniks Ilebula Lebhodlela iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. The Treasure of Zbojniks Ilebula Lebhodlela ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Treasure of Zbojniks Ilebula Lebhodlela idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Izilinganiso Nokupakisha: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Amathegi: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Ubuchwepheshe Bokukhiqiza: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Inselele Yokudweba: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Ugqozi: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Ubude Bephrojekthi: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Ukuhamba Kokusebenza: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Amalungu Eqembu: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Amakhredithi Ezithombe: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)