Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo ngu-Blackandgold Shanghai

Umdwebo Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo ngu-Blackandgold Shanghai ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo

ngu Blackandgold Shanghai

Iklayenti: Yili Group

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

12,631

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#134253

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo

Umbhalo Wencwadi: I-Plant Selected iwuklamo lwephakheji lohlobo lweziphuzo ezenziwe ngezitshalo. Isitsha yibhodlela le-PET elembozwe ngefilimu engacwazimuli, elinobubanzi obungu-60 mm, ubujula obungu-60 mm nobude obungu-177 mm. Umbala oluhlaza (green) usetshenziselwa isiphuzo se-soya, kanti oluhlaza okwesibhakabhaka (blue) usetshenziselwa isiphuzo se-oat. Igama lomkhiqizo libhalwe ngefonti yesiNgisi enkulu esitayela se-graffiti, kanti ubhontshisi we-soya kanye ne-oats okugolide kufakwe ngaphakathi kwezinhlamvu. Isizinda esigcwele umbala sakha ibhulokhi lombala elinamandla ehlelweni. Izinzuzo zomkhiqizo zibekwe ngezansi ukuze zazise abathengi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Plant Selected Umsebenzi Oyinhloko: Iphakheji Yesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Izilinganiso Nokupakisha: Width 60 mm x Depth 60 mm x Height 177 mm
Amathegi: Packaging, plant-based Beverage, plant milk, China
Ubuchwepheshe Bokukhiqiza: PET bottle covered with Matte film
Inselele Yokudweba: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Ucwaningo: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Ugqozi: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Ubude Bephrojekthi: The project started in September, 2020 and the product is launched in March, 2021
Ukuhamba Kokusebenza: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Amapathenti: All photos and video credits to blackandgold Shanghai, 2022.
Amalungu Eqembu: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN