Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Ruis Vargas

Umdwebo Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Ruis Vargas ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2022

Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

ngu Ruis Vargas

Iklayenti: Laika

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

41,012

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#134862

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

Umbhalo Wencwadi: I-Dona Vitamina yiphrojekthi yobunikazi bebhrendi eyakhelwe ibhrendi yamajusi ekhona. I-logotype ikhombisa umama waseVictoria oxhwibene amehlo ephuza ijusi, isithombe esihlekisayo somama ozibusayo. Ukuze kwandiswe lo mqondo, uchungechunge lwezithombe zabesifazane bezinhlanga ezahlukene ludwetshwe ngesitayela se-stencil futhi luhambisana namazwi amafushane, ahlekisayo. Lezi zithombe zivela kumamenyu, ekupakisheni, ezikhwameni, kuma-postcards, kuma-sticker naseludongeni olukhulu olwenziwe ngesandla. Iningi lezinto ezinyathelisiwe zikhiqizwe ngokuprinta kwe-offset ngemibala ye-CMYK, futhi izikhwama zenziwe nge-silkscreen.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dona Vitamina Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Izilinganiso Nokupakisha: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Amathegi: Branding, Logotype, Package, label, illustration
Ubuchwepheshe Bokukhiqiza: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Inselele Yokudweba: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Ucwaningo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Ugqozi: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Ubude Bephrojekthi: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Ukuhamba Kokusebenza: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Amapathenti: Laika
Amalungu Eqembu: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Amakhredithi Ezithombe: Photo by: Madelaine Seagram and Laika