Crcrta Umsebenzi Wobunikazi Benkampani ngu-Zilong Chen and Chao Yang

Umdwebo Crcrta Umsebenzi Wobunikazi Benkampani ngu-Zilong Chen and Chao Yang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2022

Crcrta Umsebenzi Wobunikazi Benkampani

ngu Zilong Chen and Chao Yang

Iklayenti: Communication University of Zhejiang

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#135411

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Crcrta Umsebenzi Wobunikazi Benkampani

Crcrta yisimo sobunikazi benkampani esakhelwe i-Chinese Research Centre for Radio and TV Art, umnyango kahulumeni. Uphawu luhlanganisa izithombe kanye nombhalo. Uhlelo lombala lusebenzisa imibala emithathu eyisisekelo yomabonakude, obomvu, oluhlaza kanye noluhlaza okwesibhakabhaka. Uphawu lwekhamera lwakhiwe yizinhlobo zesibalo ezintathu ezinesimo esithile. Amakwele amabili amabili abhekisela kumafilta namaphepha asetshenziswa embonini yomsakazo nowomabonakude. Unxantathu ubhekisela kwilensi noma isipika. Izinhlamvu ezithi CRCRTA zidabula kuhle isithombe kusukela ngasohlangothini lwesobunxele kuya kwesokudla ukuveza umqondo wokuxhumana. Isimo sobunikazi asinabo usayizi ogxilile futhi singalinganiswa ukuze sihambisane nemidiya ehlukahlukene.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Crcrta Umsebenzi Wobunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Crcrta Umsebenzi Wobunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Crcrta Umsebenzi Wobunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Izilinganiso Nokupakisha: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Amathegi: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Ubuchwepheshe Bokukhiqiza: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Inselele Yokudweba: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Ucwaningo: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Ugqozi: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Ubude Bephrojekthi: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Ukuhamba Kokusebenza: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Amalungu Eqembu: Designer:Chen Zilong and Creative Director:Yang Chao