DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink) ngu-Chi Forest

Umdwebo DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink) ngu-Chi Forest ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink)

ngu Chi Forest

Iklayenti: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

15,898

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#135611

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink)

Isiphuzo Sikagesi Se-Taurine SikaDamoWang siwuphuzo olunomsebenzi othile oluvezwa ngethini yensimbi engamamilimitha angu-250. Ithini ilinganiselwa ku-65.6 ngo-91.8 amamilimitha futhi yenziwe ngokushicilela okucwebezelayo, okubonakalayo, phezu kwensimbi. Umdwebo ubonisa isithombe esikhuthazwe uChiyou, iqhawe elivela ezinganekwaneni zamaShayina, kanye nophawu lokuphakamisa isithupha olukhombisa amandla nokuzethemba. Lesi siphuzo siqukethe i-ginseng ne-Chinese wolfberry, izimuthi zesintu ezisetshenziselwa ukubuyisela amandla omzimba. Ithini ejwayelekile yensimbi ilula ukuyibamba futhi iyabanda ngokushesha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink) iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink) ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. DamoWang Taurine Energy Drink Isipakisho Sesiphuzo Sikagesi (Energy Drink) iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Izilinganiso Nokupakisha: 65.6mm x 91.8mm
Amathegi: Branding, Packaging, Chinese National Tide
Ubuchwepheshe Bokukhiqiza: High gloss iron transparent printing can on iron cans.
Inselele Yokudweba: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Ucwaningo: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Ugqozi: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Ubude Bephrojekthi: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Ukuhamba Kokusebenza: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Amalungu Eqembu: Yushu Zhang, Yiqun Tang
Amakhredithi Ezithombe: Yushu Zhang, Yiqun Tang