Umdwebo Environment Day Umbukiso Wefasitela ngu-Gravity Design and Arcelik ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Umkhiqizo Oqhubekayo.
InsimbiUmkhiqizo Oqhubekayo· 2022
Environment Day Umbukiso Wefasitela
ngu Gravity Design and Arcelik
Iklayenti: Arçelik
Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Umkhiqizo Oqhubekayo
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#135652Ukuklama
Mayelana ne-Environment Day Umbukiso Wefasitela
Usuku Lwemvelo umbukiso wefasitela lwezitolo owenzelwe isitolo eIstanbul. Lo mbukiso unomduli owenziwe ngesandla wezwe elomile odonsa ukunakwa kwabantu abadlulayo. Lo mqondo wavela ekomeni nasekulahlekeni kwemithombo yemvelo emhlabeni. Kwaklanywa insimu eluhlaza egqamile ukuze ingene ezweni elomile, ibonisa ukuthi ukuvuselelwa kusengenzeka. Izwe elomile lakhiwa ngobumba obufakwe emaplaeni e-MDF futhi bomiswa yilanga isonto elilodwa ukuze kwakheke indawo enemifantu. Izindawo eziluhlaza zenziwe ngemosi futhi izinhlamvu zamagama ziqoshwe ngokhuni. Cishe amaphesenti angu-98 alo mbukiso enziwe ngezinto ezigcinekayo nezemvelo.
Ukuqashelwa
Mayelana ne-Umklomelo Wensimbi we-A' Design Award
Environment Day Umbukiso Wefasitela iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Environment Day Umbukiso Wefasitela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Environment Day Umbukiso Wefasitela iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Izilinganiso Nokupakisha
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Amathegi
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Ubuchwepheshe Bokukhiqiza
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Inselele Yokudweba
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Ugqozi
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Ubude Bephrojekthi
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Ukuhamba Kokusebenza
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Amalungu Eqembu
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Amakhredithi Ezithombe
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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