Umdwebo SberPay Uhlelo Lokukhokha ngu-Sber ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Iselula.

IsilivaIselula· 2022

SberPay Uhlelo Lokukhokha

ngu Sber

Iklayenti: Sber

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Iselula

33,725

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137184

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-SberPay Uhlelo Lokukhokha

I-SberPay iyisicelo sokukhokha sokuthenga okuku-inthanethi nangaphakathi kohlelo lokusebenza. Izinkokhelo ziqedwa ngohlelo lokusebenza lwe-SberBank Online, ngakho idatha yekhadi ayidluliselwa ezitolo noma kubalingani. Ibhalansi yekhadi ingabonwa ngaphambi kwenkokhelo ngayinye. Kusekelwa izinkokhelo zesikhathi esisodwa, izinkokhelo eziphindaphindayo namarejista, futhi inani elingenamkhawulo lamakhadi lingaxhunywa ukuze lisetshenziswe kamuva. Ulimi lokubukwa lulula futhi lususelwe ekubhaleni ngamagama, inkinobho negrediyenti. Inhloso bekungukususa isidingo sokufaka imininingwane yekhadi nokwenza inkokhelo isheshe futhi iphephe.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

SberPay Uhlelo Lokukhokha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. SberPay Uhlelo Lokukhokha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. SberPay Uhlelo Lokukhokha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Izilinganiso Nokupakisha: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Amathegi: innovation, payments, pay, acquiring, internetacquiring
Ubuchwepheshe Bokukhiqiza: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Inselele Yokudweba: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ucwaningo: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Ugqozi: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Ubude Bephrojekthi: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Ukuhamba Kokusebenza: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Amapathenti: Sberbank
Amalungu Eqembu: Daria Prokuda
Shishki Collective