Avant Modern Cuisine Isazisi Sebhrendi ngu-Jiawei Wu

Umdwebo Avant Modern Cuisine Isazisi Sebhrendi ngu-Jiawei Wu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2022

Avant Modern Cuisine Isazisi Sebhrendi

ngu Jiawei Wu

Iklayenti: Jiawei Wu Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#137847

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Avant Modern Cuisine Isazisi Sebhrendi

I-Avant iwusitolo lokudlela esezingeni eliphezulu elisese-China. Umqondo wesazisi sebhrendi usebenzisa ulwazi lwabanikazi oluthathwe emazweni angaphandle ukuze kunikezwe amakhasimende izinkumbulo ezihlukile zokuthi bahambe uhambo. Kuqala ngemenyu eklanyelwe ukufana nephasiphothi. Ngemva kokudla ngakunye, amakhasimende bathola ithikithi elenzelwe ngokukhethekile eliklanywe ngokuhambisana nogqozi oluthile ngemva kwesidlo ngasinye kanye nezinkumbulo ezivela emadolobheni. Lokhu kudla okuhlangenwe nakho kube kudumile kakhulu lapho ukuhamba kwanqandwa ngenxa yobhubhane lwe-Covid.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Avant Modern Cuisine Isazisi Sebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Avant Modern Cuisine Isazisi Sebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Avant Modern Cuisine Isazisi Sebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Izilinganiso Nokupakisha: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Amathegi: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ubuchwepheshe Bokukhiqiza: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Inselele Yokudweba: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Ucwaningo: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ugqozi: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Ubude Bephrojekthi: The project started in July 2020 in China and finished in March 2021.
Ukuhamba Kokusebenza: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Amalungu Eqembu: Jiawei Wu
Amakhredithi Ezithombe: Jiawei Wu_Designer
Guanzhong Qiu_Photographer