Transam Carriers Ubuciko Bomkhiqizo ngu-Maksim Zinchuk

Umdwebo Transam Carriers Ubuciko Bomkhiqizo ngu-Maksim Zinchuk ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2022

Transam Carriers Ubuciko Bomkhiqizo

ngu Maksim Zinchuk

Iklayenti: NUMZ Graphics

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

11,396

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139409

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Transam Carriers Ubuciko Bomkhiqizo

Transam Carriers ubuciko bomkhiqizo obenzelwe inkampani ehlinzeka ngezokuthutha nezokuhanjiswa kwezimpahla, esuselwa eToronto, eCanada. Lobu buciko bakhelwe ku-Zubr, noma iNyathi yaseYurophu, isilwane esivela eMpumalanga Yurophu esifanekisela ubunikazi obingafaniswa nalutho kanye namandla. Ikhanda lesilwane lifakwe esakhiweni sesitiyagoni (triangle), kanti ifonti ekhethekile eyisonge inikeza uphawu lwenkampani (logo) ukubukeka okuphilayo nokunamandla. Imibala emibili eyinhloko ngumthubi kanye nomnyama. Lesi sitayela sisetshenziswa emalolini enkampani, ewebhusayithi, kumakhasi ezokuxhumana, kuzinto zamahhovisi, ekukhangiseni kanye nasemikhiqizweni yokukhuthaza. Izitiyagoni eziphuzi kumdwebo zenza uphawu lwenkampani lwaziwe kalula embonini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Transam Carriers Ubuciko Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Transam Carriers Ubuciko Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Transam Carriers Ubuciko Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Izilinganiso Nokupakisha: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Amathegi: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Ubuchwepheshe Bokukhiqiza: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Inselele Yokudweba: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Ucwaningo: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Ugqozi: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Ubude Bephrojekthi: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Ukuhamba Kokusebenza: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Amalungu Eqembu: Designer: Maksim Zinchuk
Amakhredithi Ezithombe: Maxim Zinchuk, NUMZ Graphics