Khedr El Attar Ubunikazi Bomkhiqizo ngu-Nour Shourbagy

Umdwebo Khedr El Attar Ubunikazi Bomkhiqizo ngu-Nour Shourbagy ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2022

Khedr El Attar Ubunikazi Bomkhiqizo

ngu Nour Shourbagy

Iklayenti: Khedr el Attar

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#139930

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Khedr El Attar Ubunikazi Bomkhiqizo

Khedr El Attar ubunikazi bomkhiqizo obudalelwe umthengisi wemikhiqizo evela emvelweni nengacutshungulwanga owasungulwa eCairo ngonyaka we-1945. Le phrojekthi ihlanganisa isu lomkhiqizo nohlelo lokubonakala oluveza ukubekwa kabusha komkhiqizo. Ubunikazi bugcina isikhundla sikaKhedr El Attar njengomthombo wezimpahla ezivela emvelweni nezingacutshungulwanga. Uhlelo lokubonakala luhlela ibhizinisi libe izigaba ezintathu eziyinhloko: imithi evela emvelweni, izinto zokuhlobisa ezingacutshungulwanga, kanye nemikhiqizo yokupheka. Ukwakhiwa kwephakheji nemihlahlandlela yomkhiqizo kuphelelisa lolu hlelo, kuhlanganisa umoya wakudala wohwebo nokwethulwa kwesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Khedr El Attar Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Khedr El Attar Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Khedr El Attar Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Amathegi: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Ugqozi: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Ubude Bephrojekthi: The project started in March 2020 in Cairo and finished in 2021
Amalungu Eqembu: Omnia Magdy Photographer

Funda Isitatimende Sabezindaba

Okuxhasiwe