Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo ngu-Jackie Jiabei Jiang

Umdwebo Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo ngu-Jackie Jiabei Jiang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2022

Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo

ngu Jackie Jiabei Jiang

Iklayenti: BrokenTop Brewing Co

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140639

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo

Umbhalo Wencwadi: I-Broken Top Brewing Co Craft Beer ingumklamo wokuphakwa kwesiphuzo owenzelwe uphawu lobhiya obenziwa ngobuciko kancane kancane olukhiqiza i-IPA ne-pilsner. Iphethini yesithombe iphefumulelwe amathoyizi endulo. Uphawu oluhlanganisiwe luzivumelanisa nombala wohlelo lomkhiqizo ngamunye futhi luhlangane nephethini ukudala isibonakaliso esikhohlisa amehlo. Amagabha enziwe ngensimbi ye-aluminium eluhlaza, elungiselelwe ngokwezifiso ukuze afinyelele ku-navy ejulile engavamile emagabheni e-aluminium. Ukuphrintwa kwe-inki okusheshayo ngamandla ngokwedlulele okusebenzisa uqweqwe lwe-inki emhlophe kwenza izithombe zibe zibukeka ngokugcwele nangokuphila. Igabha eyisisekelo esejwayelekile u-211 lithwala u-12 ounces.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Broken Top Brewing Co Craft Beer Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Izilinganiso Nokupakisha: standard 211 body diameter can for 12oz beverage
Amathegi: packaging, craft beer, beverage, beverage packaging, can, aluminum
Ubuchwepheshe Bokukhiqiza: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Inselele Yokudweba: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Ucwaningo: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Ugqozi: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Ubude Bephrojekthi: Project started in early 2021 and finished in late September 2021 in New York City.
Ukuhamba Kokusebenza: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Amalungu Eqembu: Jackie Jiabei Jiang
Amakhredithi Ezithombe: Not applicable