Kellipops Ukupakisha ngu-Antonia Skaraki

Umdwebo Kellipops Ukupakisha ngu-Antonia Skaraki ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Kellipops Ukupakisha

ngu Antonia Skaraki

Iklayenti: Viap

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

16,819

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141266

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kellipops Ukupakisha

Ukuzithokozisa; Isifiso; Ushokoledi kuphela. Cabanga ngo-Charlie and The Chocolate Factory. Usuku lapho lwaluzobukeka kanjani? Amaswidi kashokoledi ayophuma emagobolondo awo futhi ngamandla amangalisayo, ayodansa eduze kwakho, ekubiza ukuthi udanse nawo futhi uwenze awakho. Okokuqala, abadizayini bababona ngokucabanga kwabo futhi babezwa edubula. Babukele kuwo emagobolondo awo futhi akhuluma emphefumulweni. Bese bewadizayina. Ngomsindo wawo, isakhiwo sawo, izakhi zemvula, kanye nemibala enamandla emenyezela isifiso esingapheli kuwo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Kellipops Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Kellipops Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Kellipops Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Izilinganiso Nokupakisha: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Amathegi: Rebranding, packaging design, snack, chocolate snack
Ubuchwepheshe Bokukhiqiza: Plastic Doypack
Ugqozi: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Ubude Bephrojekthi: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Amalungu Eqembu: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas