Scaling Inc Ubunikazi Bebhrendi ngu-Yanming Chen

Umdwebo Scaling Inc Ubunikazi Bebhrendi ngu-Yanming Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2023

Scaling Inc Ubunikazi Bebhrendi

ngu Yanming Chen

Iklayenti: Scaling Inc

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#143781

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Scaling Inc Ubunikazi Bebhrendi

Scaling Inc ubunikazi bebhrendi obakhelwe inkampani yemidiya. Ilogo iyi-matrix lattice eyodwa eyakhiwe izimo ezinhlanu zehexagon. Ihexagon ephakathi imelela inkampani futhi igqanyiswe ngaphakathi kwe-lattice. Amahexagon angalingani anikeza uphawu ubuso obufana negiya nobufana nenyosi. Ubunikazi busetshenziswa kumasethi ezitesheni, amapositha, iwolipheya kanye nezikhwama zemikhankaso yku-inthanethi neyangaphandle kwe-inthanethi. Imibala eqhakazile namaphethini alula ejometri akhethwa ngemva kwezingxoxo zamaqembu okugxila kanye nezinhlolovo ezinkulu. Umklamo uveza ukusebenza ngokushesha, ukuvumelana nokukhula.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Scaling Inc Ubunikazi Bebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Scaling Inc Ubunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Scaling Inc Ubunikazi Bebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Izilinganiso Nokupakisha: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Amathegi: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Ubuchwepheshe Bokukhiqiza: Photoshop, Illustration, and Digital Design
Inselele Yokudweba: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Ucwaningo: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Ugqozi: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Ubude Bephrojekthi: The project starts on June 1st, 2022, in the United States of America
Ukuhamba Kokusebenza: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Amakhredithi Ezithombe: Yanming Chen