Umdwebo Tgl I-Tgl Brand Identity ngu-Wei Sun ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

Tgl I-Tgl Brand Identity

ngu Wei Sun

Iklayenti: DOTONE Brand Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

11,009

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#143895

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tgl I-Tgl Brand Identity

I-TGL iyinkundla yocwaningo nemfundo yezingane. Isebenzisa ukuxhumana okuphumelelayo nezindlela zokufundisa ezithakazelisayo. Ilogo isebenzisa i-hummingbird njengomthwali wememori yomkhiqizo. Isebenzisa izimpawu ezibukwayo ezilula nezimsulwa ukudala isithombe sebhrendi esicebile nesihehayo, kuyilapho idala i-IP yomkhiqizo ehlukanisiwe, enikeza umkhiqizo izimfanelo ezenziwe umuntu, okuvumela ukuxhumana okwengeziwe nezingane nokusungula ukuxhumana okungokomzwelo. Ukusetshenziswa okuphelele kolimi olubonakalayo olunombala ocebile kudlulisa ithoni ephilayo, yobusha kanye nobungane.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Tgl I-Tgl Brand Identity iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tgl I-Tgl Brand Identity ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tgl I-Tgl Brand Identity iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Izilinganiso Nokupakisha: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Amathegi: Brand Design, Logo Design, Brand Identity, Education, IP Design
Ubuchwepheshe Bokukhiqiza: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Inselele Yokudweba: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Ucwaningo: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ugqozi: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Ubude Bephrojekthi: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Ukuhamba Kokusebenza: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Amapathenti: All copyrights DOTONE Brand Design,2021
Amakhredithi Ezithombe: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021