Snow Draft Beer Ukupakishwa Kukabhiya ngu-China Resources Snow Breweries Ltd.

Umdwebo Snow Draft Beer Ukupakishwa Kukabhiya ngu-China Resources Snow Breweries Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2023

Snow Draft Beer Ukupakishwa Kukabhiya

ngu China Resources Snow Breweries Ltd.

Iklayenti: China Resources Snow Breweries

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144347

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Snow Draft Beer Ukupakishwa Kukabhiya

I-Snow Draft Beer iwuchungechunge lokupakishwa lukabhiya we-draft owenziwe nge-malt emsulwa, okhiqizwa njengekani ye-aluminiyamu nebhodlela lengilazi. Umklamo ulandela indlela ye-minimalist futhi usebenzisa okuluhlaza okwe-aurora nokumhlophe okumsulwa njengemibala eyinhloko. Imidwebo yemigqa ye-malt, ama-hops namagagasi amanzi ikhomba izithako ezintathu zokuphisa. Ibhodlela lengilazi lincishisiwe kancane okhalweni ukuze libanjwe kalula futhi liqoshwe ngezinhlamvu zokubhala zesiShayina ezisho okumsulwa ne-draft. Ibhodlela liqukethe u-460 ml kanti ikani iqukethe u-500 ml. Umklamo ohlangene uhloselwe ukudlulisa ubumsulwa nokunambitheka okusha.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Snow Draft Beer Ukupakishwa Kukabhiya iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Snow Draft Beer Ukupakishwa Kukabhiya ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Snow Draft Beer Ukupakishwa Kukabhiya idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Izilinganiso Nokupakisha: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Amathegi: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Ubuchwepheshe Bokukhiqiza: aluminum can and glass bottle
Inselele Yokudweba: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Ucwaningo: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Ugqozi: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Ubude Bephrojekthi: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Ukuhamba Kokusebenza: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Amalungu Eqembu: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess