Portal Beoplay Umkhankaso Wokukhangisa ngu-Kutuko Studio

Umdwebo Portal Beoplay Umkhankaso Wokukhangisa ngu-Kutuko Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ifilimu.

IplatinamuIfilimu· 2023

Portal Beoplay Umkhankaso Wokukhangisa

ngu Kutuko Studio

Iklayenti: Kutuko Studio SL

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ifilimu

2,488,529

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#144874

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Portal Beoplay Umkhankaso Wokukhangisa

Kungumkhankaso wokukhangisa ama-headphone ayo e-Beoplay Portal. Abasakazi babelane ngomkhiqizo ukuze kubhebhetheke kakhulu. Ngaphansi kwesimangalo esithi Umsindo ololonga umhlaba wakho, bekumele bakhe izimo ezi-5 eziqondiswe ezigabeni zomkhakha wegeyimu yevidiyo. Ngokungeziwe ekubeni nomthelela omuhle wokubukwayo, ukuzizwisa kwakhushulelwa emqhudelwaneni wendawo yezinto zedlozi ezifihlwe kuhlaka ngalunye. Ithimba belibhekene nedizayini enezimo eziningi lapho umlingiswa oyinhloko ebengumkhiqizo kanye nolwazi lokuyisebenzisa.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Portal Beoplay Umkhankaso Wokukhangisa iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Portal Beoplay Umkhankaso Wokukhangisa ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Portal Beoplay Umkhankaso Wokukhangisa ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Izilinganiso Nokupakisha: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Amathegi: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ubuchwepheshe Bokukhiqiza: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Inselele Yokudweba: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ucwaningo: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Ugqozi: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Ubude Bephrojekthi: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Ukuhamba Kokusebenza: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Amapathenti: Kutuko Studio SL
Amalungu Eqembu: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Amakhredithi Ezithombe: Boutique Visual Kutuko Studio, Beoplay Portal, 2022