Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala ngu-Ting-Han Chen

Umdwebo Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala ngu-Ting-Han Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Inkonzo.

InsimbiInkonzo· 2023

Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala

ngu Ting-Han Chen

Iklayenti: Play Design Lab

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Inkonzo

85,769

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145605

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala

I-FunAging iyisevisi yokufundisa ehlinzeka ngamakilasi ohlelo lokusebenza lwe-smartphone ukuze isekele futhi inikeze abantu abadala amandla. Ulwazi lwekilasi lwabelwa abantu abadala ngo-Line, uhlelo lokusebenza lomphakathi oludumile phakathi kwabantu abadala e-Taiwan. Kodwa-ke, abantu abaningi asebekhulile babhekana nezinselele lapho bezama ukubhalisela amakilasi ku-Line ngenxa yokuthi interface yayo ayisebenzi kubo. Ukuze kuxazululwe le nkinga, le phrojekthi isebenzisa ukucabanga kwedizayini yesevisi emaphakathi kakhulu ukuze kuthuthukiswe inqubo yokubhaliswa kwekilasi. Ngokwenza ukuxilongwa kwedizayini okuphelele, sihlonza futhi sibhekane nezinkinga zokuhlangenwe nakho komsebenzisi (UX).

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Funaging Ukubhaliswa Kwekilasi Elilungele Abantu Abadala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Izilinganiso Nokupakisha: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Amathegi: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Ubuchwepheshe Bokukhiqiza: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Inselele Yokudweba: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Ucwaningo: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Ugqozi: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Ubude Bephrojekthi: The project started in June 2022 and finished in Dec 2022 in Taipei.
Ukuhamba Kokusebenza: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.