Movie Boxed Umkhankaso Wokukhangisa ngu-Shaoyang Chen

Umdwebo Movie Boxed Umkhankaso Wokukhangisa ngu-Shaoyang Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2023

Movie Boxed Umkhankaso Wokukhangisa

ngu Shaoyang Chen

Iklayenti: AyDaDa

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#146280

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Movie Boxed Umkhankaso Wokukhangisa

Movie Boxed umkhankaso wokukhangisa owenzelwe ukwethulwa okokuqala kwefilimu i-Boxed. Umkhankaso lo uphethe isifaniso sebhokisi kuzo zonke izicelo zawo. Isahluko sesihloko, imibhalo yesiphetho, iphosta, ithikithi, ipasi lentatheli, isongo sesihlakala kanye nephosta lokuma kwebhasi silandela umqondo owodwa. Ubhalomagama luhlelwe ngezimo zamabhokisi aqinile, kufakwa nezimpawu zokuloba. Ifonti endala enkulu futhi eqinile ihambisana nemibala emidala yefilimu. Izongo zesihlakala ezikhumbuza izibopho zezandla ziyanikwa izethameli emnyango wegumbi lokubukisa.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Movie Boxed Umkhankaso Wokukhangisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Movie Boxed Umkhankaso Wokukhangisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Movie Boxed Umkhankaso Wokukhangisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Izilinganiso Nokupakisha: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Amathegi: Branding, Campaign, Graphic Design
Ubuchwepheshe Bokukhiqiza: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Inselele Yokudweba: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Ucwaningo: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Ugqozi: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Ubude Bephrojekthi: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Ukuhamba Kokusebenza: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Amapathenti: Copyrights belong to Alam Virk and Shaoyang Chen
Amakhredithi Ezithombe: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber