Haokan City Umkhankaso Wokudala Amavidiyo ngu-Baidu Online Network Technology Beijing

Umdwebo Haokan City Umkhankaso Wokudala Amavidiyo ngu-Baidu Online Network Technology Beijing ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2023

Haokan City Umkhankaso Wokudala Amavidiyo

ngu Baidu Online Network Technology Beijing

Iklayenti: Baidu Online Network Technology. Beijing

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

32,985

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#146901

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Haokan City Umkhankaso Wokudala Amavidiyo

Umbhalo Wencwadi: I-Haokan City ingumkhankaso wokudala amavidiyo osungula futhi ukhuthaze izimpawu zamadolobha ku-inthanethi nangaphandle kwayo. Lo mkhankaso uhlanganisa isiko lendawo, ezokuvakasha, ifeshini kanye nobuchwepheshe obusha ukuze kudalwe uphawu oluhambelana nedolobha ngalinye. Ukwakha kwendabuko, izingubo kanye nemininingwane yobuciko, kubandakanya izinkinobho zesiChina ezenziwe ngamafindo, imifino yokushodela, ukwelukwa kanye nokufekethiswa, kuboniswa ngokusetshenziswa kwe-simulation ye-3D nemifanekiso ehambisanayo. Umlingiswa okuthiwa uDongfang Chen uqondisa abadali abasebasha. Amavidiyo amafushane kanye nemicimbi engaqhutshwa ku-inthanethi imema abantu ukuba baqophe futhi babelane ngesiko lidolobha ngalinye.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Haokan City Umkhankaso Wokudala Amavidiyo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Haokan City Umkhankaso Wokudala Amavidiyo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Haokan City Umkhankaso Wokudala Amavidiyo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Amathegi: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Ubuchwepheshe Bokukhiqiza: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Inselele Yokudweba: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Ucwaningo: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Ugqozi: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Ubude Bephrojekthi: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Ukuhamba Kokusebenza: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.