Chaos Pogo Isici Esiyinhloko Somkhiqizo ngu-Xudong Zhang and Hao Tan

Umdwebo Chaos Pogo Isici Esiyinhloko Somkhiqizo ngu-Xudong Zhang and Hao Tan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2023

Chaos Pogo Isici Esiyinhloko Somkhiqizo

ngu Xudong Zhang and Hao Tan

Iklayenti: Chaos Pogo

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#147863

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chaos Pogo Isici Esiyinhloko Somkhiqizo

Umbhalo Wencwadi: Wow yisici esiyinhloko somkhiqizo esidalelwe i-Chaos Pogo, umkhiqizo wesimuya esivulekile ogxile kubantu abasha. Lesi sici sisekelwe ku-honey badger, isilwane esibonwa njengophawu lentshiseko, ubusha kanye nesibindi. Ikhanda eliyisicaba elinoboya obumhlophe, izipho ezibukhali kanye nomsila ohlukile kwenza lo mlingiswa ube lula ukubonakala. Amehlo aqinile anamaphuphu abomvana afaka umuzwa wemfihlakalo. Ukubonakala okunesibindi kubonisa isiko kanye nesimilo somkhiqizo. Izimpawu ezidonswe kulesi sici nazo zisetshenziswa emikhiqizweni yomkhiqizo, ziqinisa isibopho phakathi kwamakhasimende nomkhiqizo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Chaos Pogo Isici Esiyinhloko Somkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chaos Pogo Isici Esiyinhloko Somkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chaos Pogo Isici Esiyinhloko Somkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Amathegi: Pub IP, Brand Image, Mascot, WOW, Youth
Ubuchwepheshe Bokukhiqiza: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Inselele Yokudweba: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Ucwaningo: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Ugqozi: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Ubude Bephrojekthi: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Ukuhamba Kokusebenza: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Amalungu Eqembu: Xudong Zhang and Hao Tan