Uebaa Ubunikazi Bomkhiqizo ngu-Marcelo Ruis Vargas Martinelli

Umdwebo Uebaa Ubunikazi Bomkhiqizo ngu-Marcelo Ruis Vargas Martinelli ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2023

Uebaa Ubunikazi Bomkhiqizo

ngu Marcelo Ruis Vargas Martinelli

Iklayenti: Laika

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#148861

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Uebaa Ubunikazi Bomkhiqizo

I-Uebaa ubunikazi bomkhiqizo obudalelwe inkampani eyenza imikhiqizo yezingane. Ubunikazi busekelwe emibonweni emine: ukudlala, ukusebenza, ukusimama kanye nesimo esibukekayo. Le mibono ivezwa ngokusebenzisa uhlu olubanzi lwemibala, imifanekiso yokuqamba nezithombe eziyisibonelo (pictograms). Ulimi lokubonakala lubhekisa ezinganeni, kanti imibono yomkhiqizo ikhuluma nabazali. Lesi sistimu isetshenziswa encwadini yomkhiqizo enamakhasi angu-96, kumalebula, amakhadi, izinto zasehhovisi, izindawo zokusebenzisa, imithombo yokuxhumana yezokuxhumana (social media) kanye newebhusayithi. Iningi lezinto ezishicilelwe likhiqizwa ngendlela yokushicilela ye-offset ngemibala ye-CMYK, kanti imifanekiso yokuqamba yenziwa ngobuchwepheshe bedijithali.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Uebaa Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Uebaa Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Uebaa Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Izilinganiso Nokupakisha: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Amathegi: Branding, visual identity, brand identity, illustration
Ubuchwepheshe Bokukhiqiza: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Inselele Yokudweba: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Ucwaningo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Ugqozi: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Ubude Bephrojekthi: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Ukuhamba Kokusebenza: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Amalungu Eqembu: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Amakhredithi Ezithombe: Laika Design