Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo ngu-Tai Yuan Chiou and Chien Chun Feng

Umdwebo Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo ngu-Tai Yuan Chiou and Chien Chun Feng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2023

Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo

ngu Tai Yuan Chiou and Chien Chun Feng

Iklayenti: Momentum Bikes

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

34,302

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149139

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo

Umkhankaso i-Ride on the Right Track wumkhankaso wezokuxhumana kwezenhlalo owakhelwe uphawu lwebhayisikili ukukhuthaza imikhuba yansuku zonke esimeme. Lo mkhankaso usebenzisa imifanekiso yemvelo, umbala oluhlaza njengesici esiyinhloko, imifanekiso egqugquzelwa yizitshalo kanye nemiyalezo enobungane ukwenza ukusimama kube yinto elula ukuyifinyelela. Okuqukethwe kufaka phakathi amaqiniso amnandi anemifanekiso yolwazi (infographics), amasitika endaba ku-Instagram nakuFacebook, umcimbi wokusakaza ubuqu (live stream) kanye nesihlungi sezokuxhumana kwezenhlalo. Izindlela ezihlaza kakhudlwana zokuthutha kanye nezolimo zasemadolobheni ziyakhuthazwa ngezenzo ezincane, ezilula. Inhloso ukuveza umthelela ohlangene owakhiwa yizinqumo zansuku zonke.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ride on the Right Track Umkhankaso Wezokuxhumana Kwezenhlalo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Izilinganiso Nokupakisha: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Amathegi: Social Media Campaign, Illustration Design, Eco-friendly, Green
Ubuchwepheshe Bokukhiqiza: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Inselele Yokudweba: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Ucwaningo: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Ugqozi: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Ubude Bephrojekthi: The project started in April and ended in May 2022 in North America and Europe.
Ukuhamba Kokusebenza: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Amapathenti: Copyrights belong to Momentum Bike, 2023.
Amalungu Eqembu: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Amakhredithi Ezithombe: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak