The Donn I-Whisky Ye-Irish Ye-Malt ngu-Tiago Russo and Katia Martins

Umdwebo The Donn I-Whisky Ye-Irish Ye-Malt ngu-Tiago Russo and Katia Martins ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2023

The Donn I-Whisky Ye-Irish Ye-Malt

ngu Tiago Russo and Katia Martins

Iklayenti: The Craft Irish Whiskey Co.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149368

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Donn I-Whisky Ye-Irish Ye-Malt

I-Donn ifanekisela omncane kunabo bonke ohlwini lwe-The Craft Irish Whisky Co.; isango eliya kumanani ayisisekelo omkhiqizo njengokuzizwisa okujulile mayelana nalokhu noma yimuphi umkhiqizo othuthukiswa yi-CIWC. Azikho izesekeli ezisindisiwe, azikho imininingwane emincane kakhulu. Kusukela kumklamo ophazamisayo, webhodlela lesitatimende, kuya ebhokisini lokubona obala, umsebenzisi angathola ingxenye ngayinye enganikeza ngempela umuzwa ophelele we-whisky kwenye. Ingilazi, i-pipette namatshe, konke kuvikelwe ngokuphephile ekusekelweni kwebhokisi kwe-suede, kwakha isibonisi esivikelekile sezinto ezisetshenziswayo, esihambisana nokuthinta okuthambile kwesikhumba esinemininingwane.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

The Donn I-Whisky Ye-Irish Ye-Malt iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. The Donn I-Whisky Ye-Irish Ye-Malt ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Donn I-Whisky Ye-Irish Ye-Malt idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Izilinganiso Nokupakisha: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Amathegi: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Ubuchwepheshe Bokukhiqiza: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Inselele Yokudweba: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Ucwaningo: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Ugqozi: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Ubude Bephrojekthi: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Ukuhamba Kokusebenza: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Amalungu Eqembu: Tiago Russo
Katia Martins
Jose Augusto
Amakhredithi Ezithombe: The Craft Irish Whiskey Co.