Shan Yi Ukudizayina Kobunikazi Bomkhiqizo ngu-Wu Fangbo and Liu Beibei

Umdwebo Shan Yi Ukudizayina Kobunikazi Bomkhiqizo ngu-Wu Fangbo and Liu Beibei ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

Shan Yi Ukudizayina Kobunikazi Bomkhiqizo

ngu Wu Fangbo and Liu Beibei

Iklayenti: Shan Yi

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#149564

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shan Yi Ukudizayina Kobunikazi Bomkhiqizo

I-Shan Yi wumfanekiso wobunikazi bomkhiqizo owakhelwe inkampani yobuchwepheshe obuhlakaniphile esebenzela ezolimo. Uphawu lwenkampani lusebenzisa isimo sesihlangu njengohlaka lokubukwa ukuze luveze umqondo wokuvikelwa nokuqina. Ngaphakathi kwesihlangu, izinhlamvu u-S no-Y zihlelwe ngokushintshana futhi zixhunyiwe, okubhekisa egameni lomkhiqizo kanye nokuxhumana phakathi kobuchwepheshe obuhlakaniphile nezolimo. Kufakwe futhi amaphethini emikhondo yamasondo kanye nezikhwebu zikakolweni, okukhumbuza isikhathi sokuvuna ekwindla. Imigqa isezingeni elifanayo ngobubanzi futhi uphawu lulandela isilinganiso segolide (golden ratio). Uphawu lungashicilelwa, luthungwe noma lwenziwe ngendlela ye-injection molding ngezinga elihlukahlukene, kufaka phakathi ukusetshenziswa njengophawu lwezimoto.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Shan Yi Ukudizayina Kobunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Shan Yi Ukudizayina Kobunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Shan Yi Ukudizayina Kobunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Izilinganiso Nokupakisha: It can be printed, sewed or injection molded in a variety of sizes.
Amathegi: brand identity, logo, branding, smart agricultural technique
Ubuchwepheshe Bokukhiqiza: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Inselele Yokudweba: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Ucwaningo: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Ugqozi: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Ubude Bephrojekthi: The project started in Beijing in December 2022 and was completed in February 2023.
Ukuhamba Kokusebenza: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Amalungu Eqembu: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu