Moonshot Cafe Ibhuthi Lombukiso ngu-Takeshi Yoshida

Umdwebo Moonshot Cafe Ibhuthi Lombukiso ngu-Takeshi Yoshida ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ingaphakathi.

IsilivaIngaphakathi· 2023

Moonshot Cafe Ibhuthi Lombukiso

ngu Takeshi Yoshida

Iklayenti: Takeshi Yoshida

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ingaphakathi

21,255

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150177

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Moonshot Cafe Ibhuthi Lombukiso

Lomklamo wenzelwe iJapan Pavilion ku-CES 2023, omunye wemihlangano yobuchwepheshe emikhulu emhlabeni wonke. Iphefumulelwe ubulula nokunciphisa, umqondo oyisisekelo we-Zen, iJapan ebenalo kusukela ezikhathini zasendulo. Akuvamile ukuba nekhefi esikhundleni sebhuthi lombukiso elijwayelekile emhlanganweni. Lesi sikhala sizama ukuba i-oasis lapho ukuxhumana kuqala khona. Kugxila nokuba sobala nasebubanzi besikhala njengoba uphahla lwendawo liphansi. Ngaphezu kwalokho, linobuluhlaza obuningi, okubonisa ukuzwana nemvelo, ukunciphisa udoti, nokudala umkhakha onethezekile.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Moonshot Cafe Ibhuthi Lombukiso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Moonshot Cafe Ibhuthi Lombukiso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moonshot Cafe Ibhuthi Lombukiso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Izilinganiso Nokupakisha: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Amathegi: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Ubuchwepheshe Bokukhiqiza: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Inselele Yokudweba: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Ucwaningo: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Ugqozi: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Ubude Bephrojekthi: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Ukuhamba Kokusebenza: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.