Chilled Milk Ibhokisi ngu-Kazuo Fukushima and Haruka Takeuchi

Umdwebo Chilled Milk Ibhokisi ngu-Kazuo Fukushima and Haruka Takeuchi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Chilled Milk Ibhokisi

ngu Kazuo Fukushima and Haruka Takeuchi

Iklayenti: Meiji China Investment Co.,Ltd.

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

17,340

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150429

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chilled Milk Ibhokisi

Ubisi olusha olumnandi lunganikezwa kuphela izinkomo ezikhuliswe endaweni ekahle. Futhi izinkomo zikhululekile ukuthola izabelo ezixubile ziqukethe imisoco elinganiselayo. Ugqozi yizinkomo ezisezingeni eliphezulu zalo mkhiqizo. Izinga eliphezulu livezwa ngokuphrinta umbala wegolide, futhi imifanekiso edwetshwe ngesandla iveza ukunambitheka kwemvelo. Ngaphezu kwalokho, utshani emlonyeni wenkomo buveza imvelo enhle yokuzalanisa. Uphawu lwenkomo lwegolide luwuphawu lwalo mkhiqizo. Futhi kufanelekile emakethe yaseShayina.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Chilled Milk Ibhokisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chilled Milk Ibhokisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chilled Milk Ibhokisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Izilinganiso Nokupakisha: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Amathegi: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ubuchwepheshe Bokukhiqiza: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Inselele Yokudweba: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Ucwaningo: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ugqozi: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Ubude Bephrojekthi: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Ukuhamba Kokusebenza: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Amapathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Amalungu Eqembu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Amakhredithi Ezithombe: Photographer: Zhu Jie