Umdwebo Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan ngu-Shinji Arashigawa ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2023
Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan
Iklayenti: Applied Kansei Center
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#150594Ukuklama
Mayelana ne-Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan
I-Kahisu yisiphuzo seviniga yaseJapan esinomyalezo wokuziphatha ngendlela efanele, okuyinto yokuqala eJapan. Yenziwe ngamagoza e-orange ebabayo ayeyekulahlwa ngemuva kokukhipha ijusi. Umqondo wokuklama uthi Artistic Design for Ethical Choice. Ukuveza ukunambitheka okubili okusha okuhlanganisa ubuviniga, ubumnandi bezithelo, nokubaba kwamagoza e-orange ebabayo, kanye nesikhathi esikhethekile sokusiphuza, kusetshenziswe ibhodlela lohlobo lwe-champagne, okuhlanganisa umbono womhlaba wabadwebi abakhulu ababili, uGauguin (Blend G) noMonet (Blend M). Ibhokisi lesipho lisebenzisa impahla encane yekhadibhodi ukubamba amabhodlela amabili ngobuhle.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Kahisu Iphakeji Yesiphuzo Seviniga YaseJapan iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Izilinganiso Nokupakisha
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Amathegi
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Ubuchwepheshe Bokukhiqiza
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Inselele Yokudweba
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Ucwaningo
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Ugqozi
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Ubude Bephrojekthi
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Ukuhamba Kokusebenza
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Amalungu Eqembu
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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