Pavanpet Ukudla Kwezilwane Ezifuywayo ngu-Mohsen Koofiani

Umdwebo Pavanpet Ukudla Kwezilwane Ezifuywayo ngu-Mohsen Koofiani ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Pavanpet Ukudla Kwezilwane Ezifuywayo

ngu Mohsen Koofiani

Iklayenti: Pavanpet

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#151937

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pavanpet Ukudla Kwezilwane Ezifuywayo

Ngokuvamile, njengoba abantu bebheka izilwane ezifuywayo njengamalungu emindeni yabo nezingane, umklamo wokuphaketha uba ne-cartoonish. Ukusetshenziswa kwabalingiswa kungaqinisa ukuxhumana nombukeli futhi kudale indawo ekhangayo. Ngenxa yalokho, ukuphaketha kunoxhumano olukhulu nolukhethekile lokubonakalayo. Ubuso bezilwane buklanywe ngobuchule kakhulu futhi ukumamatheka kwazo nenjabulo ibonakala kahle, okubonisa umphumela walomkhiqizo kuzo. Ukusebenzisa imibala elula ngaphandle kwemininingwane kudala ukuqonda okungcono kwesithombe nenhloso.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Pavanpet Ukudla Kwezilwane Ezifuywayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pavanpet Ukudla Kwezilwane Ezifuywayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pavanpet Ukudla Kwezilwane Ezifuywayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Izilinganiso Nokupakisha: W: 200 mm
H: 400 mm
D: 80 mm
Amathegi: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Ubuchwepheshe Bokukhiqiza: Matte three-layer packaging with aluminum
printing method: rotogravure
Inselele Yokudweba: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Ucwaningo: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Ugqozi: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Ubude Bephrojekthi: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Ukuhamba Kokusebenza: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Amakhredithi Ezithombe: Illustrator / Creator: Mohsen Koofiani