The Wine Bag Ukupakisha ngu-Antonia Skaraki

Umdwebo The Wine Bag Ukupakisha ngu-Antonia Skaraki ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

The Wine Bag Ukupakisha

ngu Antonia Skaraki

Iklayenti: The Wine Bag

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152156

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Wine Bag Ukupakisha

Kwenzelwe i-Lidl kuphela, njenge-Christmas Limited Edition, i-AS idale ukupakisha kwebhokisi lewayini elinamaliitha angu-1.5lt lewayini elisemi-dry, liklanyelwe iklayenti i-The Wine Barrel. Isiqukathi saklanywa ukuze sifane nesikhwama, kunezakhi zegolide ukuvusa isimo somkhosi futhi kunikeze umuzwa wokunethezeka. Ukufakwa kokweqa kwesikhumba kwaphakamisa ukubukeka kwaso, kukunika umuzwa weqiniso nowabiza. Ukuqedela ukuguquka, intambo ebomvu yaxhunywa njengesibopho, inikeza ubuqiniso ekwakhiweni kwebhegi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

The Wine Bag Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Wine Bag Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Wine Bag Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Izilinganiso Nokupakisha: Paper Box Width 250mm x Depth 100mm x Height 185mm
Amathegi: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Ubuchwepheshe Bokukhiqiza: The package is a bag in box for wine. The outside is paperback.
Inselele Yokudweba: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Ucwaningo: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Ugqozi: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Ubude Bephrojekthi: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Ukuhamba Kokusebenza: Product was distributed in all Lidl supermarkets throughout Greece.
Amalungu Eqembu: creative director: Antonia Skaraki and art director: Andreas Deskas