Smoothies Ukwenza Ibhrendi Yokudla ngu-Andromachi Kakava

Umdwebo Smoothies Ukwenza Ibhrendi Yokudla ngu-Andromachi Kakava ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

Smoothies Ukwenza Ibhrendi Yokudla

ngu Andromachi Kakava

Iklayenti: ABC Design Communication

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

14,308

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152745

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Smoothies Ukwenza Ibhrendi Yokudla

Emhlabeni ohlala uhamba lapho isikhathi sishesha, ama-smoothie ka-Jean Paul Lab aphendula ngokugibela ngemaphakethe ayisithupha agcwele ukujabulisa nama-flavor amahle. Abagibeli bamabhayisikili baba yisibonakaliso senkululeko. Kuzo zonke izinkathi zonyaka bahamba ngokungajwayelekile ngesibindi, bethola izindlela ezigcwalisa ukuphila kwabo ngenjabulo, njengoukunambitheka okufihliwe kuma-smoothie. Sekuyisikhathi sokukhululeka futhi uhambe uye emhlabeni womlingo wama-flavor ka-Jean Paul Lab ulandela imizila yenjabulo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Smoothies Ukwenza Ibhrendi Yokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Smoothies Ukwenza Ibhrendi Yokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Smoothies Ukwenza Ibhrendi Yokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Izilinganiso Nokupakisha: Label: Width 110mm x Height 160mm
Amathegi: smoothies, jean paul lab, vintage, packaging
Ubuchwepheshe Bokukhiqiza: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Inselele Yokudweba: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Ucwaningo: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Ugqozi: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Ubude Bephrojekthi: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Ukuhamba Kokusebenza: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Amalungu Eqembu: George Ziakas
Costas Lakis