Taishun City Ubunikazi Bohlobo ngu-Zhejiang Gongshang University

Umdwebo Taishun City Ubunikazi Bohlobo ngu-Zhejiang Gongshang University ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2025

Taishun City Ubunikazi Bohlobo

ngu Zhejiang Gongshang University

Iklayenti: Taishun County People's Government

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

14,578

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152814

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Taishun City Ubunikazi Bohlobo

Umbhalo Wencwadi: I-Taishun City iwuphawu lohlobo oludwelwe kudolobha. Ilogo yakhiwe ngemigqa eyakha igama ledolobha, okudala uphawu lwesimanje futhi olulula. Isikhala esimhlophe ngaphakathi kwelogo siphathwa njengendawo evulekile lapho izimpawu ezahlukene zokubukwa kwedolobha zingaboniswa khona. Uphawu lungaguqulwa ngokushintsha kwemigqa nesimo, ukuze ukwaziwa kuhlale kuqinile kuzo zonke izinhlelo eziningi zokusetshenziswa. Amafomethi e-vector avumela ilogo ukuthi ilinganiswe kunoma yiluphi usayizi, kusukela emakhadini ebhizinisi kuya kuma-advertising angaphandle. Izinto zohlobo ezishicilelwe zisebenzisa iphepha elingasetshenziswa kabusha futhi elibolayo ngokwemvelo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Taishun City Ubunikazi Bohlobo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Taishun City Ubunikazi Bohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Taishun City Ubunikazi Bohlobo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Izilinganiso Nokupakisha: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Amathegi: Culture, innovation, sustainability, inclusiveness,City Brand
Ubuchwepheshe Bokukhiqiza: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Inselele Yokudweba: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Ucwaningo: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ugqozi: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Ubude Bephrojekthi: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Ukuhamba Kokusebenza: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Amalungu Eqembu: Designer: Kan Zhao
Amakhredithi Ezithombe: Designer: Zhao Kan