Espresso Ukumaka Ikhofi ngu-Andromachi Kakava

Umdwebo Espresso Ukumaka Ikhofi ngu-Andromachi Kakava ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

Espresso Ukumaka Ikhofi

ngu Andromachi Kakava

Iklayenti: ABC Design Communication

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152991

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Espresso Ukumaka Ikhofi

Ukupakisha ikhofi kudinga ukudizayina okukhethekile ngenxa yoncintisano omkhulu. Ucwaningo olwenziwe ngokusekelwe ekufakweni kwemibala ye-espresso, lwanika uMndeni waseSottos isithombe esihle esehlukile esiphuthelweni. Ngakho, amabala asesiphuthelweni achaza inhlanganisela yekhofi, aholela ingqondo yabathengi ekuhlanganiseni umbala nokunambitha kanye nephunga elihambisanayo. Ucwaningo lwathuthukiswa ngokujulile ngokucabangela ukuthuthukiswa kwezinsiza zesifunda ezigcizelela uphawu lwekhofi ye-espresso yoMndeni waseSottos.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Espresso Ukumaka Ikhofi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Espresso Ukumaka Ikhofi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Espresso Ukumaka Ikhofi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Izilinganiso Nokupakisha: Metallic Pouch: Width 155mm x Height 325mm
Amathegi: espresso, sottos, coffee,
Ubuchwepheshe Bokukhiqiza: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Inselele Yokudweba: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Ucwaningo: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Ugqozi: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Ubude Bephrojekthi: The project started in November 2019 in Athens and finished in December 2022 in Athens
Ukuhamba Kokusebenza: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Amalungu Eqembu: Costas Lakis
Andromachi Kakava