CDU Hamburg Ubunikazi Bomkhiqizo ngu-Politikwerft Designagentur

Umdwebo CDU Hamburg Ubunikazi Bomkhiqizo ngu-Politikwerft Designagentur ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2024

CDU Hamburg Ubunikazi Bomkhiqizo

ngu Politikwerft Designagentur

Iklayenti: CDU Hamburg

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

15,322

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#153650

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-CDU Hamburg Ubunikazi Bomkhiqizo

I-CDU Hamburg ubunikazi bomkhiqizo obakhelwe iqembu lezombusazwe lesifunda eHamburg, eJalimane. Ubunikazi buncike esakhiweni esakhiwe ngamacala ahlukene esekela ulimi olubonakalayo oluhlangene kokubili ekuphrinteni nakumithombo yedijithali. Uphawu lwamagama nolomfanekiso luhlanganisa izinhlamvu ezithi CDU nophawu lwaseHamburg, isakhiwo esiyinqaba elinemibhoshongo emithathu nezinkanyezi ezimbili, kubeka esiyindilinga esiluhlaza okwesibhakabhaka esimnyama. Uphawu lomfanekiso nalo lusetshenziswa lodwa, futhi lesi siyindilinga esiphathayo singagcwaliswa ngezithombe nangemibala. Amawebhusayithi asabelayo enziwa zonke izingxenye zenhlangano.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

CDU Hamburg Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. CDU Hamburg Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. CDU Hamburg Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Izilinganiso Nokupakisha: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Amathegi: Graphics, Illustration, Visual Communication Design, Brand Design
Ubuchwepheshe Bokukhiqiza: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Inselele Yokudweba: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Ucwaningo: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Ugqozi: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Ubude Bephrojekthi: The project started in April 2022 in Hamburg and finished June 2023.
Ukuhamba Kokusebenza: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.