Moutai 1935 Ukupakisha Kotshwala ngu-Chengdu Wanjiazu Technology Co., Ltd

Umdwebo Moutai 1935 Ukupakisha Kotshwala ngu-Chengdu Wanjiazu Technology Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2024

Moutai 1935 Ukupakisha Kotshwala

ngu Chengdu Wanjiazu Technology Co., Ltd

Iklayenti: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#153916

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Moutai 1935 Ukupakisha Kotshwala

I-Moutai 1935 iwukupakisha kotshwala obucwengiwe baseShayina obuvela esifundazweni saseGuizhou. Ibhodlela lengilazi linamaphethini aqhamile phezu kwendawo ebomvu, akhombisa izigcawu ezisagolide zabathengisi bakasawoti kanye nokuhwebelana ngotshwala edolobheni laseMoutai. Lawa maphethini agqugquzelwe imidwebo yendabuko yaseShayina ekhombisa impilo yansuku zonke. Emahlombe ebhodlela kugxivizwe imibuthano emithathu yamagagasi asagolide. Ubuso obuqhamile bugcotshwe ngokufafazwa kwe-glaze, okwenza ngcono ukubambeka nokuthinteka. Isivalo se-zinc alloy sisebenzisa isakhiwo esinamazinyo aphukayo njengendlela yokuvimbela ukukopelwa. Ibhokisi lesipho lenziwe nge-chipboard engagayekwa kabusha futhi ebola ngokwemvelo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Moutai 1935 Ukupakisha Kotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Moutai 1935 Ukupakisha Kotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moutai 1935 Ukupakisha Kotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Izilinganiso Nokupakisha: product dimensions,230 mm x 85 mm x 85 mm
Amathegi: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Ubuchwepheshe Bokukhiqiza: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Inselele Yokudweba: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Ucwaningo: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Ugqozi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Ubude Bephrojekthi: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Ukuhamba Kokusebenza: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Amalungu Eqembu: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)