Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane ngu-Xiao Ma Song Strategic Consulting

Umdwebo Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane ngu-Xiao Ma Song Strategic Consulting ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane

ngu Xiao Ma Song Strategic Consulting

Iklayenti: Xiao Ma Song Strategic Consulting Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154451

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane

Umbhalo Wencwadi: I-Wow Long Rice Crust iwuphenyo lwephakheji lwesidlo esincane esiyisiko lamaShayina esenziwe ngerayisi eqinile. Lolu phenyo luphendula inkinga yokufana kwemikhiqizo kanye nesithombe sebhrendi esiguga kulesi sigaba sezidlo ezincane. Iphakheji ikhombisa umlingiswa womlando wamaShayina uZhuge Liang, ogama lakhe elidlala eliyimfihlo elikhuthaze igama lebhrendi, edwetshwe ngesitayela sekhomikhi esihlekisayo. Ukubukeka kobuso okwenziwe kwaba yisimanga kanye negama elikhulunywayo elithi Wow kubhekisela ku-thekisitha yesidlo evumelekayo yokuhlafuna. Igama lebhrendi u-Wo Long liguqulwe laba u-Wow Long. Izindaba ezidwetshiwe kanye nezithombe zomkhiqizo kuhlanganiswa ukuze kuhehe abathengi abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Wow Long Rice Crust Umsebenzi Oyinhloko: Iphakheji Yezidlo Ezincane iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Izilinganiso Nokupakisha: 220mmX50mmX320mm
Amathegi: Chinese,Wowlong,Rice,Crust
Ubuchwepheshe Bokukhiqiza: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Inselele Yokudweba: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Ucwaningo: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Ugqozi: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Ubude Bephrojekthi: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Ukuhamba Kokusebenza: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Amalungu Eqembu: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Amakhredithi Ezithombe: Illustrator :Wang Dianhe