White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala ngu-Hai Zhu

Umdwebo White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala ngu-Hai Zhu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala

ngu Hai Zhu

Iklayenti: Shanxi Blue and White Porcelain Distillery Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

17,607

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154717

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala

Umbhalo Wencwadi: I-White and Blue Porcelain ingumklamo wokupakisha ibhodlela owenzelwe i-Baijiu yaseChina ephakeme izinga. Isimo sebhodlela silandela ibhodlela elifana nepheya elibizwa nge-Yuhuchun, futhi intamo encane yenza utshwala lube lula ukuphathwa nokuphakwa. Umbala oluhlaza okwesibhakabhaka nomhlophe uphefumulelwe ubumba lwendabuko, futhi usetshenziswe ngobuchule bokushefu ngaphansi kwe-Jingdezhen. Imifanekiso ye-Loong egolide kanye nezinhlamvu zezingxenye zesikhathi zaseChina (Chinese zodiac) kuhlobisa ubuso bebhodlela, kanti isivalo sakhiwe safana nekhanda le-Loong. Kwenziwa izinguqulo ezimbili zotshwala olugugile iminyaka engu-30 nengu-50.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. White and Blue Porcelain Umsebenzi Oyinhloko Wokuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Izilinganiso Nokupakisha: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Amathegi: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Ubuchwepheshe Bokukhiqiza: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Inselele Yokudweba: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Ucwaningo: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Ugqozi: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Ubude Bephrojekthi: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Ukuhamba Kokusebenza: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Amalungu Eqembu: Hai Zhu