Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake ngu-Hu Wan, Li Jianpeng and Shi Xiaoxia

Umdwebo Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake ngu-Hu Wan, Li Jianpeng and Shi Xiaoxia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake

ngu Hu Wan, Li Jianpeng and Shi Xiaoxia

Iklayenti: Netease Yanxuan Trading Co. Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154809

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake

Ngesikhathi soMkhosi Wase-Mid-Autumn, ama-mooncake asetshenziswa ukuphana nezipho kanye nokusetshenziswa komuntu siqu. Kodwa-ke, njengoba ukupakishwa kuya ngokuya kuluxhakazisa futhi kunempisholo, ithimba ladweba ngenhloso ibhokisi lesipho lama-mooncake elincane futhi elinobungane bemvelo. I-Sheng Ming Yue ibonisa inyanga ekhazimulayo ephakama olwandle, iveza isifiso sabantu base-China sokubumbana nezinto ezinhle, igcina izakhiwo zesipho ezisezingeni eliphezulu kuyilapho ihlanganisa ikhwalithi nokujula kwamasiko endabuko yase-China. Injongo iwukunikeza indlela yekhwalithi ephezulu futhi encomekayo yokugubha umkhosi kuyilapho ithuthukisa indlela yokuphila eqhubekayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sheng Ming Yue Ibhokisi Lesipho Lama-mooncake iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Izilinganiso Nokupakisha: Width：200mm x Depth:110mm x Height：255mm
Amathegi: Oriental Aesthetics, Package Design
Ubuchwepheshe Bokukhiqiza: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Inselele Yokudweba: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Ucwaningo: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Ugqozi: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Ubude Bephrojekthi: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Ukuhamba Kokusebenza: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Amalungu Eqembu: Hu Wan
Li Jianpeng
Shi xiaoxia
Amakhredithi Ezithombe: Creative Director Hu Wan
Designer Li Jianpeng