Gua Gua Xing Qiu Ubunikazi Bomkhiqizo ngu-Sxdesign

Umdwebo Gua Gua Xing Qiu Ubunikazi Bomkhiqizo ngu-Sxdesign ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2024

Gua Gua Xing Qiu Ubunikazi Bomkhiqizo

ngu Sxdesign

Iklayenti: Guangxi Welfare Lottery Issue Center

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

13,533

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#155947

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Gua Gua Xing Qiu Ubunikazi Bomkhiqizo

I-Gua Gua Xing Qiu ubunikazi bomkhiqizo obakhelwe imisebenzi yokukhuthaza i-lottery yokuvavula ngokushesha eChina. Uphawu logama lunciphisa imigqa futhi lulungisa isakhiwo sezinhlamvu zesiShayina, ukuze ukufundeka kugcinwe kanti kubonakala nomuzwa wokumangala uma kubhekwa eduze. Imifanekiso ilandela ulimi lwe-geometry lwephawu futhi ichaza indawo yokuvavula yethikithi le-lottery ngendlela engaqondakali. Ukushicilela kusebenzisa amasu asezingeni eliphezulu ezintweni ezingaphindwa zisetshenziswe. Uhlelo lokubona oluphelele lubonisa umhlaba wokuvavula ogcwele injabulo yabadlali abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Gua Gua Xing Qiu Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Gua Gua Xing Qiu Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Gua Gua Xing Qiu Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Izilinganiso Nokupakisha: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Amathegi: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Ubuchwepheshe Bokukhiqiza: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Inselele Yokudweba: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Ucwaningo: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Ugqozi: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Ubude Bephrojekthi: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Ukuhamba Kokusebenza: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Amalungu Eqembu: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu