Aquetha Ukupakishwa kwe-Sake ngu-Tacto Inc.

Umdwebo Aquetha Ukupakishwa kwe-Sake ngu-Tacto Inc. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Aquetha Ukupakishwa kwe-Sake

ngu Tacto Inc.

Iklayenti: Tacto Inc

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

32,172

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158293

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Aquetha Ukupakishwa kwe-Sake

I-Aquetha iwumklamo wokupakisha nokwakha uphawu lwe-sake yaseJapane egugisiwe. Ibhodlela lenziwa ngesandla umculi wengilazi futhi libunjwa amandla adonsela phansi, okulinika ukuyindilinga kwemvelo okuphakamisa ukudlula kwesikhathi. Isimo esiyindilinga siphinde sisekele ukuguga okushelelayo ngemva kokufakwa ebhodleleni. Amalebula asobala akhiqizwa ngokuphrinta kwe-letterpress okungenambala ukuze kubonakaliswe isimilo esicwebile sokugugiswa ezingeni lokushisa leqhwa. Ibhokisi langaphandle elilula linesigoxi phakathi kwesivalo nomzimba ukuze liveze uhlelo lwesikhathi sokuguga. Umklamo wethula i-sake egugisiwe njengomsebenzi wobuciko kunokuba umkhiqizo ojwayelekile.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Aquetha Ukupakishwa kwe-Sake iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Aquetha Ukupakishwa kwe-Sake ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Aquetha Ukupakishwa kwe-Sake iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Izilinganiso Nokupakisha: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Amathegi: Packaging, Product Design, Website
Ubuchwepheshe Bokukhiqiza: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Inselele Yokudweba: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Ugqozi: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Ubude Bephrojekthi: 2months, Tokyo, Japan
Ukuhamba Kokusebenza: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Amalungu Eqembu: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Amakhredithi Ezithombe: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima